France's favourite lesson in bitterness. Built around wild gentian root, Suze layers earthy botanicals, citrus and delicate sweetness over a refreshingly bitter backbone. Bright, herbal and endlessly versatile, it's equally at home lengthened with tonic, poured over ice, or bringing lift and complexity to cocktails like the White Negroni. Bittersweet in the best possible way

A staple of French café culture since 1889, Suze is the iconic gentian-based apéritif that helped define the French love affair with bitterness. Made from yellow gentian roots harvested in the mountains of France, Suze delivers a distinctive bittersweet profile that sits somewhere between an amaro, a bitter aperitivo, and a botanical liqueur. While bitter spirits can often be an acquired taste, Suze's bright citrus notes, gentle sweetness and earthy complexity make it surprisingly approachable. Instantly recognisable by its golden-yellow hue and distinctive bottle, it's become a cornerstone of classic and modern cocktails alike, most famously the White Negroni.